MWAH Bournemouth, based in Westbourne, between Bournemouth and Poole, are a Hairdressers and Beauty Salon. We believe that you, our client, deserve unparalleled advice & exceptional service in a fantastic salon environment. We treat you as an individual & not just a number. Our highly qualified staff offer a range of services including hair extensions, HD brows and eyelash extensions. We give the best advice and solutions to match your needs.


Here at MWAH Bournemouth of Westbourne we have an extremely well equipped & modern salon. Our staff are extremely motivated and highly skilled in their chosen fields. They listen to you, our customers, and are committed to being THE BEST all encompassing hair & beauty salon in Bournemouth.

With our exclusive range of hair, wigs, beauty treatments & products our salon is one of the most experienced and professional in Bournemouth. Our highly trained & experienced team of professional and forward thinking hair stylists, makeup specialists and beauty therapists offer a one to one service with our clients, providing the very best creative service and assistance when making those all important hair and beauty decisions.

At MWAH Bournemouth we listen to you. We take the time to get to know you and your wants, needs and desires creating a personal relationship with each and every one of you to ensure that you have THE BEST experience and advice whenever you visit our salon. We are totally committed to making every single one of our clients look and feel great.

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Who is Simone Thomas?

Simone Thomas has become one of the UK’s leading authorities on hair loss. This is the story of how she came to found MWAH and SimoneThomas.com.

Losing hair and finding solutions

I had cervical cells removed (aged 21) and from that, I was put onto a course of medication. Sadly, this medication caused my hair start to fall out and thin. On top of this, I made the huge mistake of going to a non-certified stylist for hair extensions – which resulted in them giving me a hair system that was designed for Afro-Caribbean hair, and wholly unsuitable for me – which ended up pulling my hair out even more, every single time it was taken off. It is what is known as traction Alopecia – and this went on for a good few years.

With all of this, I lost my job (Online Payment Account Manager) due to constant illness and added complications, which caused event more stress. And through this stress and hormones, I lost my hair a further two times, causing further anguish and loss of confidence – an ongoing cycle.

All the while, I kept searching for the ideal system, visiting all sorts of salons and hair practitioners, looking online, but there was nothing available on the market that was quite right.

Bournemouth: Helping others learn from my mistakes

I moved to Bournemouth because my brother was about to have his 2nd baby, and I’m very family orientated. I had done a course in Make-up in London, and had made a good number of industry contacts (including someone who helped me find a supplier for fantastic hair replacement systems), so I started to offer a mobile hair and makeup service, for brides, and indeed for anyone who wanted to look fabulous! All the while, I understood what a big issue hair loss had become, and read up and studied whatever materials I could find on the subject.

Three months later, I took the plunge to open my own shop and salon. (Funny story, I was at the races, and decided that if my horse came in, it was a sign, and that I’d open the shop! Good news – the horse won, I pocketed £500, and I registered the domain name that very night!)

Soon after opening MWAH, the hair-loss queries came flooding in, and I soon realised that I was the only person (other than trichologists and doctors) in the South that was able to give advice on, and provide the sort of hair replacement systems that people really needed. I have since had clients from Weymouth, Southampton and even further afield.

Moving forward

Simone is not just “a purveyor of wigs” – she is actively involved in the design process – meaning that all her systems are bespoke and designed specifically for each client. She is an award winner, having been recognised for her marketing and PR on the subject of hair, beauty and of course hair loss.

In future, Simone aims to have a range her own designed, high-end yet affordable wigs, available through salons and shops across the UK.

More about Simone

Aged just 16, Simone was spotted by a modelling agency in Boots in Andover. She took part in a number of catwalk shows, as well as being photographed for editorial shoots in clothing, fashion, etc. At 19, Simone was tempted to have “cosmetic enhancements” and soon appeared in the likes of Zoo, Nuts, and Fast Car magazines. She also appeared in Playboy Online.

She is currently planning to open an exclusive 3 floor salon, a training academy – helping as many people as possible learn more about how to combat hair loss, an online wig shop – including her own warehouse and distribution operation, plus several pop-up shops across the South Coast.


Here at MWAH Hairdressers and Beauty Salon Bournemouth we are really a close team. We’ve all got our special skills and experience, but our first priority is always you, our client, and we work together to ensure you get the best possible service and experience. Here’s a little bit about each of us

Lisa McCormick

Every glamorous salon needs a glamorous manageress, and we are delighted to have one of the finest here at MWAH. Lisa has been with us since February 2014, but has already made an incredible impact on our clients and on the whole team that she manages.

What’s interesting is that Lisa has come to our industry with a very unique perspective. Rather than pursuing a career in hair and beauty from school, Lisa worked her way up the Retail Management frame, having worked for some of the biggest names in retail, including River Island, Fat Face amongst others. Lisa went on to then act as Area Manager and Buyer for the likes of French Connection, Joseph and DIESEL. Lisa even ran her own Style consultancy, with some famous faces as clients!

Lisa moved to Bournemouth in 2008, and she and her husband have a beautiful little girl too. Being a family-orientated person, and having taken some time off after having her little girl, Lisa decided that she wanted to work with the pubic in customer service and management, given that is where her passion lay. “A happy team makes a happy work place, and at M.W.A.H we all work together to support one another to create a unique environment for our customers,” Lisa explains.

Lisa recalls how she came to work at MWAH: “I was actually a customer and acquaintance of Simone’s for quite a while. One day, Simone was looking for a receptionist and Salon Manager and knew that I was looking for a new role – so she asked me WHY I hadn’t applied! The rest, as they say, is history!”

“I love working here, running the salon with Simone, managing our consultant’s diaries and helping our customers with whatever it is they need. We’ve got an exciting year on the horizon, with the potential for MWAH to become the leading salon in the whole region! What we do at MWAH and Hair Loss Bournemouth is so very, very different – especially on the hair loss side, where I am particularly passionate about giving extra support to many of our customers who have been through traumatic times.”

Lisa’s incredible attitude and no-nonsense approach make her instantly likable, and simply a valuable member of the MWAH family.

Jacqui Jefford

We are delighted to have the inimitable Jacqui Jefford as part of our MWAH family, having recently returned after 3 years living in Egypt. Jacqui truly is at the cutting edge of nails and education here in the UK and internationally, and has confirmed her place at the top of her trade by hard work, precise techniques and great technical skills.

Currently, Jacqui is proudly the Brand Advisor to Binki London, fronted by Made in Chelsea star, Binki Felstead. In 2005 Jacqui was crowned British Nail Professional of the Year and has also won silver and gold medals at the World Nail Olympics in Las Vegas. A regular on Fashion Weeks in London and Paris saw her working for Givenchy, Alexander McQueen, Ben-de Lisi, John Rocha, and Donna Karen, as well as having adorned the Harrods’ Christmas Window display with her creations.

Jacqui’s name is equally well recognised on advertising campaigns such as Rimmel, Kurt Geiger, Vodaphone and Jaeger. Her work has also been featured on front covers of Vanity Fair Hollywood Special, performing manicures on the likes of Sophia Loren and many other celebrities – too many to list! Jacqui has 6 Vogue cover shots under her belt as well as ES Magazine, Time Out, Sunday Times, Hello, Cosmopolitan, Tatler and Grazia.

Her name has long been associated with many top organisations, professionals and celebrities. However, there is more to Jacqui than the celebrity circuit and editorial work. She is widely regarded one of the top Educators in the UK and as such is closely involved with City and Guilds and HABIA on the development of the Beauty Industry and its qualifications.

Her work has taken her to many different countries as a Lecturer and Judge including Dubai, USA, South Africa, India and all over Europe. In her spare time she has penned four books and range of DVDs as well as regularly contributing to professional and consumer publications. Jacqui’s passion for her industry has taken her on a career path that is varied to say the least and an amazing journey. She is a highly respected individual by all of her professional colleagues and clientele.

Madeleine Christin Forland

Madeleine, or Madde to her friends and many regular clients, is another of our new team members at MWAH.

Madde joined us in May 2014 as a hairdresser and beauty therapist, following her qualification from college – where she was an Electrical Award winner – and having spent some time honing her craft at another salon locally.

Madde says: “It’s great to be working with such a friendly team at MWAH. The other girls here are fabulous and I’m sure I’m going to learn a lot from them all.”

Clients will love Madde’s techniques, whether enjoying a relaxing massage, a refreshing facial or a glamorous HD Brow or Spray Tan.

Madde is a hugely positive person, who never gives up on a challenge. She is motivated by having happy customers, working with a lovely team, and making sure that she’d bang up to date with the latest techniques by taking new courses and skills workshops.

When she’s not working, Madde enjoys spending time working on hobby crafts, or simply relishing a lovely dinner and curling up with a good film.

Lisa Adams

Bright, bubbly and beautiful, Lisa is one of the new members of the MWAH team. Having joined the team recently, Lisa brings many years’ experience to our team, having recently left her previous role at a salon in Blandford. Lisa qualified aged 18, and has also worked for some of the biggest names in hairdressing, including Scissors, Mark Young and Toni & Guy.

“I joined MWAH because they are doing things very differently! I love that no two days are the same in the salon. Everyone is so friendly – and talented in what they do,” says Lisa.

Lisa is hugely experienced as a colourist, especially in the field of colour correction. She now also takes an active role in helping ladies with hair extensions, as well as with hair replacement systems from our sister company, Hair Loss Bournemouth.

“I love the technical aspects of the job, and I also get a kick from mentoring youngsters coming through our exciting industry. The future at MWAH looks really bright with a growing salon on the cards.”

Lisa was also named a Regional Finalist in the L’Oreal Men’s Image Award, and has also done some impressive session work for a photographic company – plus some funky work with a pole dancing school.

Lisa is family orientated and has a gorgeous 1 year old daughter, which brings her balance in life. Since she saw our job ad on Facebook, she hasn’t looked back… she is thrilled to be working at MWAH, and we are just thrilled to have her!

Hadley Hellmers-White

Hadley, or Hads as we like to call her, joined our MWAH family in early April 2014 as a Junior stylist. Since then, she really has become a popular member of the team and with clients alike.

Before joining our team, Hadley was completing her Level 3 Hairdressing qualification at Bournemouth and Poole College. It’s so great to have local talent right here in the MWAH salon – we can definitely see why the creative talent coming out of Bournemouth and Poole is so sought after!

Hadley recounted one of her career highlights to us: “When I completed my hair training at the Toni & Guy academy in London, I was asked to show my final show-piece work at the end of the whole show – as the Finale – which meant a lot since I had only just qualified! Also, I have really enjoyed the small things like cutting people’s hair in the strangest of places, like on the beach or on the roof of some London flats looking out at the skyline. But most of all, for me, it’s about seeing a happy face every time I finish a client’s hair.”

Hadley’s college final show featured her Avant-guard “under the sea Warrior Queen” hair style, which got through to the final cat walk round, something she found really exciting. She says: “Fingers crossed for the future, I’d love to get involved as many shows as I can!”

Hadley says that she is motivated by the great team here at the salon, with everyone supporting each other. She commented “It’s like a family and I’m excited to have the chance to learn as much as I can in my field and to push myself to new heights.”

Outside of work, Hads likes nothing more than to chill with friends, listening to live music. She is also currently writing a children’s book and illustrating it with water colours. She has walked across the north of Spain and England on their pilgrimages, but nothing for her beats cooking good food and spending time at the beach, her favourite place!

So now you know all our girls – give us a call and book an appointment to see one of us! 01202 730003


Whether you are after an Incredible Cut, Gorgeous Colour, Fabulous Blow Dry or the most Natural Looking Hair Extensions, there is something here for everyone. MWAH Bournemouth is the soul of hairdressers and beauty. Serving A List celebrities from around the world and dubbed as one of Dorset’s most fashionable salons.








MWAH is totally committed to providing beautiful, long lasting and 100% natural hair extensions, fashion wigs and bespoke designed wigs and toupees. At MWAH, our dynamic approach and innovative technology enables us to bring you incredible new advances in hair loss techniques. We are proud to source 100% natural Indian Temple Remy hair, which is internationally regarded as the finest hair in the world!




From natural to full on glamour, retro to catwalk and edgy to Burlesque, there are just so many looks to choose from. You tell us what you are looking for and we will recreate your vision.







From HD Brows and Eyelash Extensions, Dermalogica Facials to Massage Therapy, Manicures to Pedicures, Dermaroller Non-surgical skin regeneration to Hopi Ear Candling, we have something here for everyone here at our Beauty Salon in Bournemouth.

















Jacqui Jefford

Jacqui Jefford is the Queen of Nails. A top nail technician and nail artist, Jacqui has thirty years of experience in the business and remains at the cutting edge of nails and education in the UK.


Jacqui has been at the forefront of a “nail revolution” which has seen people’s attitudes change from seeing nails as insignificant in contrast to beautiful hair and clothes to realising they can seize the starring role. Thanks to Jacqui’s determination, artistry and inspirational leadership, nails are now seen as an asset that require as much care and attention to detail as carefully styled hair and fashionable clothes.


As well as winning all the top nail competitions and being awarded the title of British Nail Technician of the Year, Jacqui has been a regular on the Fashion Week circuit for London and Paris, working with top designers like Givenchy, Alexander McQueen and Ben-de Lisi and she is equally well recognised through her work on advertising campaigns with Kurt Geiger, Swarovski, Rimmel and Jaeger.

Jacqui has also worked with top celebrities including Gwen Stefani, Sophia Loren, Kate Moss, Jodie Kidd and Geri Halliwell. December 2013 sees her involved in the launch of a new range of nail polishes developed by Made in Chelsea star Binky Felstead. The range, called Binky London, will comprise 10 colours perfect for the festive season and Jacqui showcases them on the Ideal World Shopping TV Channel on Wednesday 4 December.

However there is more to Jacqui than celebrity and fashion work and she is widely regarded as the top nail educator in the UK and is closely involved with the education aspects of HABIA and City & Guilds courses for mails. She is also the Director of IONA (Institute of Nail Artistry) the Education Manager for the Association of Nail technicians and consults for the UK Skills Council.

Best of all, Jacqui is at MWAH and on hand to create beautiful nails for our clients. Check out our nail packages here and book in to have your nails treated by the crème de la crème of the nail industry.


Here at MWAH we like to offer our customers fantastic special offers on Hair & Beauty on a regular basis. Sign up to receive notifications of our offers on a monthly basis.



Our newest recruits have a special offer running on Wednesdays, Thursdays and Fridays - 30% off Cuts, Colours and Blow Drys

Hadley and Lisa-Adams are very experienced members of staff but the newest members to join MWAH

Call us to book in 01202 760003

All new clients will need a colour patch test 48 hours before any hair colour, if for any reason this can’t be done we are not able to offer you colour service without you signing a disclaimer


MWAH - It’s All About Only Using The Best Products On Their Clients!

You live in your skin, the largest organ in the human body that protects you from the elements Read More

HD Brows Can Completely Change Your Look!

MWAH Bournemouth of Westbourne’s Beauty Expert Talks about Eyebrows & How Getting The Right Shape For Your Face Read More

MWAH Bournemouth of Westbourne’s Beauty Expert Talks about Eyebrows & How Getting The Right Shape For Your Face Can Completely Change Your Look!

At MWAH Bournemouth of Westbourne they offer a whole host of Lash & Brow Treatments. MWAH’s resident Beauty Read More

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Don’t just take our word for it, hear what our happy customer have to say about their experience. If you would like to give us some feedback email Simone






Don’t just take our word for it, hear what our happy customer have to say about their experience. If you would like to give us some feedback email Simone

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  • Monday 10 / 4
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(late appointments allowed for hair and make-up, must be booked in advance)